Gamification is about applying game-like elements in a non-game context. One recent example of that application is in employee wellness platforms. These platforms give information about various wellness programs, incentivize participation by giving exciting rewards to the employees for their achievements, record exercise data from wearable devices, and summate information.

 

People like games. Everybody knows that. So if you can gamify the process, you are rewarding the behavior of your employee and it’s like a dopamine release in the brain. We all know that today’s workforce is technologically proficient and always connected. The percentage of independent and temporary workers is on the rise. And employers are adopting new ways of saying “thank you” and “good job” using platforms that reach every worker, without high costs to the organization. Encouraging healthy behavior is one more way to achieve this objective using cloud-based platforms. Coupled with an interest in reducing health care costs, these wellness platforms serve as a viable solution. In addition, showing progress and scores in team challenges ends up having a powerful and motivational effect on the employees, because then they are driven to raise the bar.

 

Deloitte tested this out and the results have been amazing. Their challenge was to get nearly 200,000 Deloitte employees and more than 50 client companies to log on, take courses and continue the practice of corporate training. Within nine months, Deloitte has seen a 47 percent increase in the amount of employees that return to the course portal on a daily basis since the platform was launched. There has also been an average of three badges per active user, with one user collecting 30 badges in two months and another earning the Leadership Academy Graduate badge within three months.

 

Gamification of exercise and healthy eating turns these non-game activities into behaviors that are extremely meaningful. For instance, it helps inculcate feelings of inclusion and accomplishment. Certain wellness platforms even provide the ability for employees to set their own challenges, challenge co-workers and get exciting rewards for their achievements. People are motivated when their goals are achievable, when there’s a purpose and a reward. This isn’t new. It’s always been the case. Making progress is highly motivating and gamification breaks large challenges into achievable stages.

 

You can witness your progress, get rewarded, and stay motivated. It’s a cycle within gamification that promises sustained healthy behavior.

 

Fitness wearable devices, data connectivity, committed business leaders and a changing workforce all point to gamification in wellness platforms as an answer for healthy behavior change, and ultimately, a healthier workforce.